Welcome to Pacific Lures. "Cast Iron Not Bait!"
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About us

Pacific Lures was founded by fishermen – for fishermen.

After fishing with the same old painted jigs for decades we decided to see if we can make a better mouse trap so to speak.  Using modern technologies we are able to take high-resolution digital images of bait fish and squids and bond them to jigs in a manner far superior to painting.  These proved to be extremely effective at catching fish of all species.  It just makes sense don't you think?

Using this process we are able to bring you a jig with brilliant colors of our most productive bait fish and squid patterns on a VERY tough finish.  We then use VMC hooks with TIG-welded stainless steel rings, which is then polished for a very tough and beautiful jig.  You will lose these jigs before you wear them out.

Please take a few minutes and review what we have to offer.  We thank you for stopping by.


Tight Lines!

Gary C. Puls, Owner